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Aare Bakinson Foundation
Aare Bakinson Foundation
Aare Bakinson Foundation
Project Overview
The Aare Kazeem Bakinson Foundation is a community-based NGO supporting youth empowerment, education, and sports development in Nigeria. My goal was to redesign their digital identity and website to tell their story authentically and encourage participation, partnerships, and donations.
Project Overview
The Aare Kazeem Bakinson Foundation is a community-based NGO supporting youth empowerment, education, and sports development in Nigeria. My goal was to redesign their digital identity and website to tell their story authentically and encourage participation, partnerships, and donations.
Project Overview
The Aare Kazeem Bakinson Foundation is a community-based NGO supporting youth empowerment, education, and sports development in Nigeria. My goal was to redesign their digital identity and website to tell their story authentically and encourage participation, partnerships, and donations.
STATUS
My Role: Product & Brand Designer Timeline: 6 weeks Tools: Figma, WordPress, Canva, Photoshop
Client
Date
Sep 1, 2024
Problem
Problem
Problem
The Challenge
The Foundation’s old site lacked visual appeal and didn’t communicate impact effectively. The design failed to capture their credibility or inspire engagement. The challenge was to create a platform that builds trust, tells stories, and supports growth through clear calls to action.
Design Process
Brand Storytelling: Designed a narrative structure highlighting achievements, community projects, and scholarships.
Content Strategy: Rewrote web copy to focus on impact, transparency, and opportunities for collaboration.
Visual System: Chose a modern, elegant color palette inspired by heritage and optimism — symbolizing renewal and leadership.
The Challenge
The Foundation’s old site lacked visual appeal and didn’t communicate impact effectively. The design failed to capture their credibility or inspire engagement. The challenge was to create a platform that builds trust, tells stories, and supports growth through clear calls to action.
Design Process
Brand Storytelling: Designed a narrative structure highlighting achievements, community projects, and scholarships.
Content Strategy: Rewrote web copy to focus on impact, transparency, and opportunities for collaboration.
Visual System: Chose a modern, elegant color palette inspired by heritage and optimism — symbolizing renewal and leadership.
The Challenge
The Foundation’s old site lacked visual appeal and didn’t communicate impact effectively. The design failed to capture their credibility or inspire engagement. The challenge was to create a platform that builds trust, tells stories, and supports growth through clear calls to action.
Design Process
Brand Storytelling: Designed a narrative structure highlighting achievements, community projects, and scholarships.
Content Strategy: Rewrote web copy to focus on impact, transparency, and opportunities for collaboration.
Visual System: Chose a modern, elegant color palette inspired by heritage and optimism — symbolizing renewal and leadership.
Solution
Solution
Solution
The Solution
Built a dynamic, donation-ready website with sections for programs, partners, and impact reports.
Integrated a newsletter and blog to share ongoing community initiatives.
Designed event pages for the Football Academy, Research Fellows, and scholarships.
The Impact
Improved user engagement and newsletter signups by over 50%
Attracted new sponsorship interest from local leaders and community stakeholders
Strengthened the Foundation’s credibility through consistent design and storytelling
Reflection
This project reminded me that design can be a force for social good — bridging communities, creating visibility, and inspiring action where it matters most.
The Solution
Built a dynamic, donation-ready website with sections for programs, partners, and impact reports.
Integrated a newsletter and blog to share ongoing community initiatives.
Designed event pages for the Football Academy, Research Fellows, and scholarships.
The Impact
Improved user engagement and newsletter signups by over 50%
Attracted new sponsorship interest from local leaders and community stakeholders
Strengthened the Foundation’s credibility through consistent design and storytelling
Reflection
This project reminded me that design can be a force for social good — bridging communities, creating visibility, and inspiring action where it matters most.
The Solution
Built a dynamic, donation-ready website with sections for programs, partners, and impact reports.
Integrated a newsletter and blog to share ongoing community initiatives.
Designed event pages for the Football Academy, Research Fellows, and scholarships.
The Impact
Improved user engagement and newsletter signups by over 50%
Attracted new sponsorship interest from local leaders and community stakeholders
Strengthened the Foundation’s credibility through consistent design and storytelling
Reflection
This project reminded me that design can be a force for social good — bridging communities, creating visibility, and inspiring action where it matters most.
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